New Project Spotlight
Blue Butterfly Flooring
A specialist flooring company offering high-quality flooring solutions, Blue Butterfly Flooring focuses on expert craftsmanship, premium materials, and beautifully finished spaces that transform interiors. Unique, Bespoke Vinyl Flooring That Transforms Spaces.
💭The Challenge
Blue Butterfly Flooring came to us with a strong portfolio of work but a website that did not fully reflect the quality and detail of their installations. The main challenge was to create a visually led site that showcased their projects effectively without overwhelming visitors.
Imagery needed to be presented in a clean, structured way to ensure the design remained clear and easy to navigate, rather than feeling cluttered or chaotic.
They also needed a site that supported enquiries and improved visibility through SEO, while integrating key trust-building elements such as Google Reviews and social media.
Key goals:
👀 Create a visually-led website that showcases flooring projects clearly
🎨 Avoid clutter while still highlighting the quality of their work
👩🏽💻 Ensure a smooth, modern and user-friendly experience across all devices
🔎 Improve online visibility through SEO optimisation
⭐️ Integrate Google Reviews to build trust and credibility
📱 Connected Facebook to strengthen social presence and engagement
✅ The Process
We began the project with a detailed discovery session to understand Blue Butterfly Flooring’s services, target audience, and the importance of showcasing their work in the right way.
From there, we developed a clean and structured design approach that allowed imagery to take centre stage without overwhelming the user. Careful attention was given to spacing, layout, and content hierarchy to ensure the website remained easy to navigate while still visually impactful.
Alongside the design, we implemented on-page SEO foundations to help improve search visibility. This included optimised page structure, keyword-focused content, and clear service segmentation.
We also integrated Google Reviews directly into the website to build instant trust, along with Facebook connectivity to strengthen their online presence and keep their audience engaged across platforms.
The Solution
The final website delivers a modern, refined platform that effectively showcases Blue Butterfly Flooring’s craftsmanship while maintaining a clean and user-friendly experience.
Key features include:
🎨 Visually-led design with structured layouts
High-quality project imagery is showcased in a way that feels clean, balanced, and easy to browse.
🔎 SEO-optimised structure
Pages are built to improve search visibility and help attract relevant local enquiries.
⭐️ Google Reviews integration
Real customer feedback is displayed to build trust and reinforce credibility.
📱 Facebook integration
Connects social media presence with the website to increase engagement and brand awareness.
🚀 The Result
Blue Butterfly Flooring now has a professional, visually-driven website that reflects the quality and attention to detail of their work.
The new site successfully balances strong visual impact with clarity, ensuring visitors can explore projects without feeling overwhelmed. With improved SEO foundations, integrated reviews, and social connectivity, the website now acts as a powerful tool for generating enquiries and building trust with potential customers.
Overall, the website provides a strong digital presence that showcases their craftsmanship while supporting long-term growth online.
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I cannot reccomend Adcentric enough. I am a one woman band creating artistic bespoke designs for flooring. My work is very unique (I don't think anyone else does what I do) and so pretty complex to explain. The team have not only created a really proffessional website design, but created text that is both simple and poetic as well as being SEO full! - This in itself is enough for a 5 star review, but ontop of this is their absolute commitment to making sure you are 100% happy. As an artist I am very particular about how things look and nothing was too much trouble - I had about 10 pages of changes - each one sorted very quickly. If you are looking for an update or new website Adcentric really are the best, a very reasonable price, fantastic service and 100% trustworthy! From me at Blue Butterfly Flooring thank you for all your work!
