New Project Spotlight
Broom and Balance
A professional cleaning company offering reliable, high-quality domestic cleaning services, focused on creating clean, calm, and balanced spaces for their clients.
💭The Challenge
Broom & Balance came to us as a brand new business with one clear goal; hit the ground running with a website that actually works.
They needed more than just a pretty site. They needed something that would build trust with potential customers from the very first click, clearly communicate what they offer, and reflect their calm, professional brand identity.
As a start-up, it was essential that the website not only looked great but also worked as a key tool for generating enquiries and showcasing their offering.
Key goals:
👀 Create a strong, professional brand presence online
👩🏽💻 Encourage customer enquiries
⭐️ Clearly communicate services and benefits
😎 Design a clean, modern website
✅ The Process
We started where we always do, getting to know the business. Before a single page was designed, Broom & Balance worked through our briefing process, covering everything from their services and target customers to what actually makes them different and why clients keep coming back.
That groundwork is what makes the difference. It means the content on the site isn't just accurate, it's written to sell. Benefits over features, real outcomes over vague descriptions.
With a clear picture of the brand, we moved on to the structure, making sure visitors can find what they need fast and know exactly what to do next.
From there we built out a visual style that felt unmistakably Broom & Balance. Premium, calm, and polished. The site was then developed to be fully responsive, working seamlessly across every device.
Throughout, one thing stayed front of mind: making it as easy as possible for visitors to get it, trust it, and take action.
The Solution
The final website delivers a polished and professional platform that effectively represents the Broom & Balance brand.
🔨 Modern, clean, and responsive design
A sleek, premium look that feels calm and professional, working seamlessly on desktop, tablet, and mobile.
🎨 Services That Sell
Visitors don't just learn what Broom & Balance does, they understand why it matters to them. By highlighting what the customer gains, and speaking directly to their problems, we can turn browsers into bookings.
📥 Strong call-to-action sections
Strategically placed buttons, forms and prompts encourage enquiries, making it easy for potential clients to request a quote or consultation.
🤳 Improved user journey
An intuitive layout guides visitors smoothly from the homepage through services to contacting Broom & Balance, creating a stress-free browsing experience.
🔄 Built to their vision, not ours
With unlimited revisions, Broom & Balance could tweak, refine and adjust until the site felt exactly like them.
🚀 The Result
Broom & Balance launched with everything they needed to start winning clients straight away. A website that looks professional, builds trust fast, and makes it easy for visitors to get in touch.
First impressions matter, especially when you're just starting out. The site gives Broom & Balance the presence to look established from day one, so potential clients trust them before a single conversation has taken place.
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Our Story
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Home page
Our Story
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Perfect experience with Adcentric. I worked with Jess and Perry and, from our first meeting, they got to know my (service-based) business and what I hoped to achieve through my website. Their first draft came through quickly and was absolutely spot on. From the look and feel to the functionality, it helped me secure my first enquiry and first client within 24 hours of marketing. That would never have been so easily possible without them.
I’ve asked for a few tweaks since and they’ve responded and made the changes straight away (and given me extra advice, as a total novice, on how to help clients find my site more easily). Can’t recommend them enough!
