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In 2020, 88.14% of internet searches were carried out on Google according to Statista.com. So it’s safe to say that if someone is looking for a business/service like yours, there’s a good chance they’ll be searching on Google. It’s for this reason that tens of thousands of UK businesses run Google Ads, generating leads on a daily basis.
2019 Google advertising revenue was over $116 billion
Average ROI is 700% on Google Ads campaign spending
65% of adverts clicked have buyer intent keywords (buy, shop, purchase, get, cheap, for sale)
What are Google Ads?
Google Ads are paid adverts that show up in Google searches or on the Google Display Network (banner ads that you see on 3rd party websites). Google Search ads are the adverts that appear at the top of a Google Search. In general, we always start off with Google Search Ads then use Display ads to remarket to previous visitors.
How much do Google Ads cost?
The cost of Google Ads varies depending on the industry that you’re in. The thing that makes Google Ads so unique is that you only pay when someone clicks on your advert. The cost per click can be anywhere between £0.50-10 (but usually in the £1.50-3.50 region). You won’t pay a penny if your advert doesn’t get clicked on.
It’s all about intent…
Google Ads are the most powerful, profitable, predictable form of online marketing for one simple reason – intent.
We can show adverts for your business at the exact time someones searching for them.
So let’s imagine you’re a Mortgage Advisor and you’re looking for new clients looking to remortgage in your area…
When someone in your area visits Google and searches for ‘speak to a mortgage advisor’, we will set your advert to display in front of them at that exact time. This completely takes the guess work out of your marketing spend, because you will only spend money if they click on your advert and visit your website.
So with all this in mind…
We’ve got some questions for you.
Are you being found by people searching for your services on Google?
If you’re not in the top 3 positions on the Google organic results or the top 3-4 advert positions, there’s an 96% chance you won’t get found when someone searches for your services.
Are you missing out on income by not advertising on Google Ads?
The average return on investment with Google Ads is £7 for every £1 spent. We can get set that up for you.
Are your competitors capitalising on Google Ads and winning customers?
If you do a quick Google search, do your competitors (or big industry names) appear? They wouldn’t be advertising if it wasn’t profitable.
And most importantly, do you want to grow your business?
If the answer is yes, we can help.
Running ads by yourself can be time-consuming and costly if you’re inexperienced.
What if we ran profitable campaigns for you?
This is (hopefully) where we come in. We’ve got years of experience in all areas of digital marketing and have countless successful campaigns under our belt. We can set up your account, build landing pages, manage your ads and ensure constant profitability for you month to month, year to year.
The process includes
Creating captivating ad copy
Building landing pages
Installing tracking methods
Constant split testing
We’re a marketing agency ourselves and regularly pass on work to Adcentric. I trust them 100% to provide results for our clients every single time. I have no hesitation in recommending them for Adwords, Facebook, LinkedIn, SEO & web design work.
Because our industry is so competitive, we’ve struggled in-house for years to generate recruitment leads. The team at Adcentric quickly built our marketing plan and before long we had a steady flow of leads from Adwords.