Pay-Per-Click (PPC)
Advertising

PPC (also referred to as pay-per-click and paid search) is a form of digital advertising where advertisers pay a fee each time one of their ads is clicked. Paid search ads appear at the top of search engine results pages (SERPs) when a user enters a relevant query.

Shopping ads, also known as product listing ads, are a type of PPC that showcase products and their prices within SERPs.

Both paid search and shopping ads are designed to drive traffic to a website or online store, and can be targeted to specific demographics or interests.