Pub website design… everything you need to know to get the most out of your online presence
When it comes to pub website design, there are several important factors to consider, particularly if you want your website to rank well in search engine results pages (SERPs) and attract more customers. In this blog post, we’ll discuss the key elements that a pub website should include to attract new customers and to optimise for SEO.
1. Location
The first and foremost factor to consider when designing a pub website is to make sure that people can easily see where the pub is located. This includes providing a map and accurate address details. Google Business Profiles are a great tool for adding your pub’s address and other details to improve your local SEO. Adding location tags to your website’s metadata and including location keywords throughout your website’s content can also help improve your local search rankings.
2. Drinks and Food Menu
People visit pubs for drinks and food, so your website must provide detailed information about the drinks and food that you offer. Your drinks and food menu should be prominently displayed on your website, and it should be easy for users to navigate. Use high-quality images of your drinks and food items during the pub website design process.
Be sure to include any specials or promotions you offer, and update your menu regularly.
4. Booking System
Offering a booking system on your website can help increase your pub’s visibility and make it easier for customers to make reservations. A booking system also allows you to manage your pub’s reservations more effectively, reducing the chances of overbooking or double-booking. There are many third-party booking systems available, or you can develop your booking system that integrates with your website.
4. TV and Sports
Many people visit pubs to watch sports events. If your pub has TVs and plays sports, make sure to mention it on your website. You can create a dedicated page or section on your website to showcase the upcoming sports events and any specials or promotions you offer during those events. Use relevant keywords like “sports bar,” “football (aka soccer if you’re reading this from outside of the UK) pub,” or “rugby pub” to help your website rank higher for those specific search queries.
5. Atmosphere
Finally, it’s essential to convey the atmosphere of your pub on your website. Use high-quality images and descriptive language to showcase the vibe and style of your pub. Use keywords like “traditional,” “lively,” or “cosy” to help your website rank higher in search results for those specific terms. You could also add customer reviews and testimonials to your website to help build trust and encourage more people to visit your pub.
In conclusion, designing a pub website involves more than just creating an aesthetically pleasing design. Your website must provide relevant and useful information about your pub’s location, drinks and food menu, booking system, TV and sports offerings, and atmosphere. By optimising your website for SEO, you can improve your pub’s visibility in search engine results pages and attract more customers.
